Services Marketing Quick Response

Question: Discuss about the Services Marketingfor Quick Response. Answer: Before the evolution of the new technology and use of websites and media to publish content as well as the services. Reaching customers and consumers was kind of hard and was a tiresome job. Today almost all the business have websites as well as social sites whereby the post, sell get a recommendation as well as complaints and reviews from the customers (Ashford, 2010). The marketing criteria have since become an evolving discipline and are one of the key things that the business has to make sure they hold up and ensure they are at par with the competition. And so as to remain a notch high the companies of late have been reported to adopt to the new method and evolving way of marketing. Quick Response commonly refers to as QR codes are the recent method being used by the companies. The Quick Response codes apply to a two-dimensional bar code which is read using smartphones and other several QR reading devices. These barcodes link the customer to the companies emails and details. Most of the enterprises that have been reported to use the QR codes include the service industry companies. The industries that offer not only refined products but as offer service. Their aim is to link the manufacturer to the consumers. The codes originated from the Japan and eastern countries although they have started to Crip and is being noted across the globe (Walsh, 2010). Having introduced the topic of discussion, I would wish to scale down to the relevance of the QR codes in any business, in the decision making of the customers as well as impacts the systems in the perceived notions of the consumers. The Quick response codes do influence the customers during their decision making at various stages. Below is an examination of the effect of QR codes in the decision making. Consumer decision-making process entails five steps which the customers move through when buying an individual product or when they want a certain service (Walsh, 2010). The process involves, the problem recognition, information search, and evaluation of alternatives, purchase and outlet selection as well as the post-purchase evaluation. These are critical stages that every consumer faces when buying a service or a commodity that may be highly influenced by the QR codes at different stages. The very first stage affected by Quick Response codes is the information search stage. After the consumer has realized a problem with the products there are using; they may opt to seek more information either internally or externally about the product or the service that they wish to purchase (Shin, 2012). At this point, the QR codes may affect the consumers decisions since if the user want to buy food for lunch and comes across the QR code by Gallerie, which directs one to the central portal with the food details. He or she is more likely to be more convinced to buy the foods as compared to another food company that only posts the foods but never gives additional information via QR. The other stage that could be influenced is the evaluation of alternatives. No customer will purchase an individual product if they have not evaluated and checked out for the alternatives so as to get the best product for the relatively lower price. Using QR, the company may refer the client to the reviews by other customers that have used similar products. If the company has posted several positive reviews on the QR and the company does not use the QR codes, then it more likely the decision of the client will be changed totally. Another stage to be more likely affected by the QR codes is the purchase and outlet selection. If the business has clearly listed the payments modes for all the commodities as well as their contacts in the QR barcodes. Then it is more likely that the consumer will fall in love with the art and purchase the merchandise as compared to those businesses that do not have payment details for online payments (Huotari, 2012). Marketing Opportunity for QR Codes in the Services Sector Bearing in mind that marketing is evolving, I would without doubt of conscience say that QR codes are becoming aspects of marketing among the service sector industries. These are industries struggling to compete to offer the same kind of services or products but in different ways and adoption of QR barcodes is a new revolution. They are significant since for instance if a service industry is struggling to provide services such as the production of coca cola drinks, then the company has to adopt means to sell more of the drinks as compared to others. Using the coca cola company, as an illustration, they have since time used the QR codes to assist the consumers to learn about the drinks they are using and their merits (Grnroos, 2011). The company also uses the barcodes to direct the new customers to positive reviews by important and prominent persons across the globe. Through this, the company has been able to survive and bit other upcoming soft drinks enterprises. Another significance and show that QR codes are essential to the service industry is in the print media. The print media use the barcodes to direct the readers to primary content or similar article by the same print media company. Through this, the readers gets to learn more about the concept and also appreciate the media house and will always choose the media for news (Lovelock, 2001). The merits of Quick Response Bar Codes in any Business From the case study scenarios and additional examples in the paper, it is very clear that the QR codes, assist in bypassing several multiple layers of distribution and intern boost marketing (Gummerus, 2013). For instance instead of the Gallerie company that majors in food distribution have been able to cut on the cost of distributing the products across the city. Instead, the consumers scan for the codes, and they get products as well as well as the recipes for some of the best delicious. The woollaston estate's wines have also used QR codes to assist the consumers to learn more about the products they are using and ensure that are ultimately conserving. The wines company has also extended its gratitude to award the clients a discount if they scan the codes they get coupons that will give them a chance for a free drink or a table for the family. The QR codes substantially and has been reported to affect the consumer's beliefs of the products. This can be attributed to the explanation that is covered on how the Quick Response bar codes affect the consumer decision-making process. The Future of the Quick Response Bar Codes QR codes have proved to be useful for the marketing of various service industries. If they are continued to be used in the business and the in particular service sector, then it is more likely to face a lot of completion and more improved quality and quantity. However, by the elaboration likelihood model a theory of commercialization, a communication model should be designed so as to allow more information to be shared between the consumer and the business (Dou, L, 2008). Conclusion From the information sourced out of the case studies and additional information added to the paper, it is very clear that QR codes are significant elements in any business and the in particular service industry where their very primary aim is to serve the direct client with their products and services that are of beneficial to the company. References Ashford, 2010. QR codes and academic libraries Reaching mobile users. College Research Libraries News,71(10), pp.526-530. Dou, L, 2008. CREATIVE USE OF QR CODES IN CONSUMER COMMUNICATION.International Journal of Mobile Marketing,3(2). Gummerus, 2013. Value creation processes and value outcomes in marketing theory: strangers or siblings?.Marketing Theory,13(1), pp.19-46. Grnroos, 2011. A service perspective on business relationships: The value creation, interaction and marketing interface.Industrial marketing management,40(2), pp.240-247. Huotari, and H, 2011, May. Gamification from the perspective of service marketing. InProc. 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